Insights / How buyers find you
+90%
US retail shoppers arriving from AI converted 90% better in September 2026.
Other traffic (index)100
AI-referred190
Adobe Digital Insights, Oct 2026 · US retail
What the source measured
AI-referred visits to US retail sites converted 90% better than other traffic in September 2026, with 83% higher revenue per visit. In August 2025 they converted 9% worse.
What it means for Indian businesses
AI-referred visitors arrive further along in their decision.
This is US retail data; we have not seen India data yet, and a flat purchase is not a basket of shoes. The pattern is still worth noting: a year earlier these visitors converted worse than average, and now they convert far better.
Our reading is that assistants now do part of the shortlisting before the visit. For a developer, that means the enquiry that comes from an AI answer may be warmer than a portal lead, and worth calling first.
Voice agents for lead follow-up