Two in three US Google searches now end without a click.

What it means for Indian businesses

If buyers don't click, your name has to appear in the answer itself.

This is US data; we have not seen an equivalent Indian study. But the mechanism is the same wherever Google shows AI Overviews: the answer sits on the results page, and fewer people visit the site behind it.

For a developer or manufacturer, that means the page Google or ChatGPT quotes matters more than the page that ranks. We restructure key pages so the facts a buyer asks about (location, specs, price bands, certifications) are stated plainly and marked up for machines to read.