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+77%

Gong: teams using AI heavily report 77% more revenue per rep.

Gong Labs, Dec 2025 · Global · Vendor data

What the source measured

Revenue teams that make heavy use of AI generate 77% more revenue per rep; organisations that build AI into their go-to-market strategy are 65% more likely to increase win rates. Gong's own data (7.1M opportunities); correlational.

What it means for Indian businesses

The teams selling more per rep are also the ones using AI most.

This is a correlation from a vendor that sells AI to sales teams, so stronger teams may simply adopt tools faster. We quote it because the direction matches what Salesforce reports about time spent selling.

Building a sales pipeline now involves software as well as people: enrichment, scoring, call logging and follow-up scheduling are all things an agent can do before a rep picks up the phone.

Voice agents for lead follow-up

Sources

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